3 Things for Thursday: Touchdowns, Tweets and Terabytes
1. How many Super Bowl TV spots have you already seen? Though I love the traditional experience of being surprised by the spots as they’re played on the actual broadcast, most advertisers had already made them viral sensations as much as 3 weeks ago. In the case of Soda Stream, they’ve even circulated the unauthorized spot that was rejected by network. I’ve overcome my love of surprise and watched every one I can find as a bit of an experiment. (About 10 and counting.) Why are advertisers doing this? Why intentionally leak their multi-million dollar productions with 3.7 million dollar per 30 second placement costs meant to be their single biggest exposure of the year? Most of us that see them online will still be watching them during the broadcast, but now we’ll be anticipating them from the buzz they’ve created and we’ll be busy watching for the reactions of others perhaps seeing it for the first time. Now we’re insiders with the brand. And it didn’t cost them an additional dime. Could that be why? Post your thoughts!
If you can’t wait, see some of them here:
http://www.fastcocreate.com/1682304/super-bowl-2013-see-the-spots?utm_source=twitter&utm_medium=feed&utm_campaign=Feed%3A+fastcocreate%2Ffeed+%28Co.Create%29#7
2. Are you Tweeting? We’ve only seen a baby bird response to the Twitter contest, but it’s not too late to get started. Rewards start in February so see Mike, David, Jim or me if you’d like help with your first flight. It’s really easy and will pay dividends when you’re up to speed with how brands are leveraging this media. One cool perk is that you can directly interact with your favorite brands. (I had a tweet marked as “favorite” by a Golf Digest editor yesterday.) It’s just one of those things that you won’t get until you do it – so do it! #allthekidsaredoingit
3. Big Data. You’ve probably seen a number of articles, or at least headlines, that reference the trends that Big Data will drive in business or specifically in marketing activity this year. What exactly is it? The short answer is that there’s no short answer. Generally, it’s a label given to mark the massive increase in data available about consumer behaviors(much of it from the increased penetration and deeper use of mobile devices). The Big Data term is also a reference to new schools of thought about how to reach target markets in extremely precise and predictive ways. Will this impact how we work with our customers any time soon? I would bet on it.
Here’s a short 101 video just to introduce the topic, but I’ll share more about it’s impact in advertising next.
http://www.intel.com/content/www/us/en/big-data/big-data-101-animation.html
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